A full-service sports management firm where legal expertise meets genuine passion for the game.
Founded by a qualified lawyer and licensed FIFA Football Agent, Goodville brings a rare combination of legal rigour and sports industry expertise to every client relationship.
Goodville Sports Advisory is built on a foundation most agencies simply cannot offer — the combination of a licensed FIFA Football Agent and a qualified lawyer with over a decade of legal experience.
We believe every athlete deserves representation that goes beyond the transfer window. From first professional contract to post-career transition, we protect, build, and grow careers at every stage.
From contract negotiation to event management, delivered with legal expertise at every step.
Five commitments we make to every client, every time.
You will always know our fees, what we're working on, and what every agreement means for you. No surprises, ever.
Every decision is guided by what is best for your career and your life — not our commission. We only win when you win.
A qualified lawyer reviews every contract you sign. Every clause is understood, every right protected before you ever commit.
We operate in full regulatory compliance at all times. Your registration and reputation are never put at risk.
We are here for the full journey — not just the transfer window. Career, brand, life beyond football. Every step.
"Not just an agency. A career partner."
Whether you're a player, club, federation, or commercial partner — we'd love to start the conversation.
Get In TouchMore than a sports agency. A legally qualified, athlete-first partnership built to serve clients at the highest level of professionalism.
I built Goodville because I believe every player — at every level — deserves more than someone to broker a deal. They deserve someone who reads every clause, protects every right, and plans for their future with the same care they put into their career.
As a qualified lawyer with over a decade of legal experience, and a licensed FIFA Football Agent, I have the credentials and the commitment to deliver that standard. Goodville is the firm I wish had existed when I first entered this industry.
Our approach is simple: athlete first, always. Transparent fees, rigorous compliance, and a genuine investment in the long-term success of everyone we represent.
Four principles that guide every decision we make at Goodville.
We disclose all fees, interests, and relationships upfront. No hidden costs, no conflicts of interest, no surprises.
Every decision is guided by what is best for the client. We only succeed when the people we represent succeed.
Every contract reviewed, every clause understood, every right protected. Legal expertise is our foundation — not an add-on.
We are here for the full journey — career, brand, life beyond sport. We are with you every step of the way.
From contract negotiation to event management — all delivered with legal expertise at the centre of everything.
We fight for what you're worth — with the full weight of legal expertise behind every negotiation. As a FIFA-licensed agent and qualified lawyer, our principal brings a unique combination of skills to every representation mandate.
Every clause of every contract is reviewed with a lawyer's eye before you sign. Hidden terms, release clauses, image rights, and bonus structures are all examined and challenged where necessary.
We build, protect, and grow your personal brand — on and off the pitch. In today's sports landscape, a player's commercial value is as important as their performance value.
From social media strategy to ambassador partnerships, we create opportunities that generate income, build visibility, and lay the groundwork for your career beyond playing days.
Goodville designs and delivers high-quality sporting events that create impact, visibility, and lasting memories. We put our clients in the right rooms — in front of the right people.
From player showcases to charity matches, corporate hospitality to federation events — our events team handles everything end-to-end.
Beyond player representation, Goodville provides expert advisory services to clubs, investors, federations, and individuals navigating the complex world of professional football.
With legal training and deep industry knowledge, our advisory service helps organisations make better decisions on recruitment, regulatory matters, and commercial opportunities.
Industry insights, company news, and commentary on the world of football representation and sports management.
We are proud to announce the official launch of Goodville Sports Advisory — a full-service firm founded by a FIFA-licensed agent and qualified lawyer.
Read More →Three years on from FIFA's updated Football Agent Regulations — what players and clubs need to know about fee caps, TMS reporting, and compliance.
Read More →Most players sign contracts without a qualified legal review. We look at the most common contract pitfalls in professional football.
Read More →Your playing career has an end date. Your personal brand doesn't. How professional athletes can build commercial and personal equity from day one.
Read More →The best talent identification happens in person. How well-organised showcases have become essential tools for emerging footballers.
Read More →The FIFA Football Agent Exam is one of the most challenging professional qualifications in sport. Our founder reflects on the process.
Read More →Whether you're a player, club, federation, or commercial partner — all enquiries are treated with complete confidentiality.
All enquiries are handled with complete discretion. We never share your details with third parties without your consent.
Fill in the form below and we'll be in touch within 24 hours.
This policy explains how Goodville Sports Advisory collects, uses, and protects your personal data in accordance with UK GDPR and EU GDPR.
Goodville Sports Advisory Limited ("Goodville", "we", "us", or "our") is a full-service sports management firm providing player representation, talent management, events management, and sports advisory services.
We are the data controller responsible for your personal data collected through this website and in connection with our services.
Contact details:
Goodville Sports Advisory Limited
Email: info@goodvillesports.com
Website: www.goodvillesports.com
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at the details above.
We collect personal data in the following ways:
When you submit an enquiry through our contact form, we collect:
When you visit our website, we may automatically collect certain technical data including:
In the course of providing our services, we may collect additional personal data about players, club representatives, agents, scouts, and other professional contacts including:
We use your personal data for the following purposes and on the following legal bases under UK GDPR and EU GDPR:
| Purpose | Legal Basis |
|---|---|
| Responding to enquiries submitted through our contact form | Legitimate interests (Article 6(1)(f)) — to respond to your request |
| Providing sports representation, talent management, events, and advisory services | Performance of a contract (Article 6(1)(b)) or steps taken prior to entering a contract |
| Complying with FIFA Football Agent Regulations and other regulatory obligations | Legal obligation (Article 6(1)(c)) |
| Managing and maintaining our business relationships with clients, clubs, and partners | Legitimate interests (Article 6(1)(f)) |
| Sending relevant updates, news, or information about our services where you have consented | Consent (Article 6(1)(a)) |
| Operating and improving our website | Legitimate interests (Article 6(1)(f)) |
| Preventing fraud and ensuring the security of our services | Legitimate interests (Article 6(1)(f)) and legal obligation (Article 6(1)(c)) |
We retain personal data only for as long as is necessary for the purposes for which it was collected, or as required by law.
| Data Type | Retention Period |
|---|---|
| Enquiry form submissions (where no contract follows) | 12 months from the date of submission |
| Client representation data (where a contract is entered) | Duration of the contract plus 6 years |
| FIFA regulatory and transaction records | As required by FIFA regulations (minimum 5 years) |
| Financial records | 6 years from the end of the relevant financial year (UK legal requirement) |
| General business correspondence | 3 years from last contact |
| Website analytics data | 26 months |
When data is no longer required, it is securely deleted or anonymised.
We do not sell your personal data. We may share your data with the following categories of recipients, only where necessary and with appropriate safeguards:
All third parties with whom we share personal data are required to handle it securely and in accordance with applicable data protection law.
Given the international nature of the sports industry, personal data may be transferred to and processed in countries outside the United Kingdom and the European Economic Area (EEA), including in connection with international player transfers or club dealings.
Where we transfer personal data outside the UK or EEA, we ensure appropriate safeguards are in place, including:
You may contact us for further information about the safeguards in place for any specific transfer.
Under UK GDPR and EU GDPR, you have the following rights in relation to your personal data:
To exercise any of these rights, please contact us at info@goodvillesports.com. We will respond within one month of receiving your request.
We will not charge a fee for handling your request unless it is manifestly unfounded or excessive. In such cases, we may charge a reasonable fee or refuse to act on the request.
Our website may use cookies and similar tracking technologies to improve your browsing experience and analyse how the site is used. Cookies are small text files placed on your device when you visit our website.
You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the website.
We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration.
These measures include:
In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours and, where required, notify you directly.
If you believe we have handled your personal data unlawfully or have failed to comply with your data protection rights, you have the right to lodge a complaint with the relevant supervisory authority.
Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113
You may contact the data protection authority in your EU member state. A full list of EU supervisory authorities is available at edpb.europa.eu.
We would always appreciate the opportunity to address your concerns directly before you contact a supervisory authority. Please reach out to us at info@goodvillesports.com in the first instance.
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. When we make material changes, we will update the "Last Updated" date at the top of this page.
We encourage you to review this policy periodically. Continued use of our website following any changes constitutes your acknowledgement of the updated policy.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal data, please contact us:
Goodville Sports Advisory Limited
Email: info@goodvillesports.com
Website: www.goodvillesports.com
This Privacy Policy was last reviewed and updated on 30 July 2026. It applies to all personal data processed by Goodville Sports Advisory Limited in connection with the operation of this website and the provision of our services.